The SEO & Visibility section of your scan report analyses how well your website is structured for search engines like Google. SEO (Search Engine Optimisation) determines how easily people can find your business when they search online.
Like performance, SEO is scored separately from your security score. A poor SEO score won't lower your security rating, but it will affect how visible your business is online.
What We Check
Our scanner examines the public-facing HTML of your website for a range of factors that search engines use to understand, rank, and display your pages.
Meta tags
Your page's title tag and meta description are what appear in Google search results. We check whether they exist, whether they're the right length, and whether they're unique. A missing or duplicate title tag means Google has to guess what your page is about.
Heading structure
Search engines use headings (H1, H2, H3) to understand the hierarchy of your content. Your page should have exactly one H1 tag (your main heading) and use H2s and H3s to organise sections logically. Multiple H1 tags or skipped heading levels confuse search engines.
Image alt attributes
Every image on your page should have an "alt" attribute — a short text description of what the image shows. This serves two purposes: it helps search engines understand your images (they can't "see" pictures), and it makes your site accessible to visitors using screen readers.
Robots.txt and sitemap
A robots.txt file tells search engines which parts of your site they're allowed to crawl. A sitemap.xml file gives them a complete list of your pages. Both help search engines index your site efficiently. If either is missing, search engines may not discover all your content.
Canonical URLs
If the same content is accessible at multiple URLs (with and without www, with trailing slashes, etc.), search engines may treat them as duplicate pages and split your ranking. A canonical tag tells search engines which URL is the "real" one.
Open Graph tags
These control how your pages appear when shared on social media (Facebook, LinkedIn, X). Without them, social platforms will try to guess what image and text to show, often with poor results.
What to Look For in Your Report
Your report assigns an SEO score from 0 to 100 and lists specific issues found:
- 90–100 — Your site is well-optimised for search engines. Minor tweaks may be possible but aren't urgent.
- 70–89 — There are meaningful improvements to make. The most impactful are usually fixing missing meta descriptions and adding image alt text.
- Below 70 — Your site has significant SEO gaps that are likely costing you search visibility. Prioritise the issues listed in the report.
Common Fixes
Most SEO issues are straightforward to fix regardless of your platform:
- Add meta descriptions — Every page should have a unique description under 160 characters that summarises the content.
- Fix heading structure — Ensure one H1 per page, and don't skip levels (don't jump from H1 to H3).
- Add alt text to images — Describe what the image shows in a few words. "Team photo at our Sydney office" is better than "IMG_2847".
- Create a sitemap — Most CMS platforms generate this automatically. Check that yours is accessible at /sitemap.xml.
These changes don't require technical expertise — they can usually be made directly in your website's content editor.